RSSSubaru has announced that it intends to increase the number of dealerships in Thailand to 6 times the current level.
To achieve these goals, Motor Image Subaru – the Subaru distributor in Thailand – has an important challenge ahead. Company manager Apichai Thammasirarak, talked to The Nation about Subaru’s planned comeback in the Thai market.
“Subaru in Thailand is going through major restructuring, starting with the organisation, and especially in designating a new marketing strategy,” he revealed.
Apichai said the plan would cost as much as Bt500 million (S$20 million), with Bt300 million-Bt400 million being for sales network expansion and Bt100 million for marketing.
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